SEO Specialist & Consultant:
Gilbert Rodriguez

Gilbert Rodriguez is a senior-level SEO strategist and consultant with deep expertise across technical SEO, content strategy, and performance-driven optimization. With a strong focus on ROI and lead generation, Gilbert builds and executes SEO strategies that go far beyond visibility metrics—delivering real business outcomes for clients across a wide range of industries including legal, healthcare, hospitality, SaaS, e-commerce, streaming media, software, real estate, biotech, and functional medicine.

He is highly skilled in:

• Conversion-focused SEO that aligns organic efforts with sales and case acquisition
• Content architecture, including topical mapping, internal linking strategies, and E-E-A-T alignment
• Local SEO silos and URL structuring for multi-city businesses
• SEO analytics, forecasting, and executive reporting that tie SEO KPIs to broader marketing objectives
• Adaptation to algorithm updates, including the latest Core and Spam updates, as well as search shifts due to AI Overviews and zero-click trends

Gilbert frequently collaborates with content, development, and marketing teams, and has managed SEO specialists across multiple campaigns. He stays ahead of Google’s evolving landscape, applying advanced knowledge of user behavior signals, Chrome data insights, structured data, and LLM interactions to future-proof client strategies.

He’s also a strategic communicator—able to distill complex SEO impacts into client-facing presentations and stakeholder reports.

SEO Experience:

SEO Manager | Metric (Apr 2024 – Current)

Lead conversion-focused SEO strategies and implementations across multiple Client Portfolios (15-25 websites)
Develop and execute comprehensive content strategies aligned with business objectives
Manage teams of 3-5 SEO Specialists
Manage sensitive topic campaigns while maintaining brand integrity
Design and implement keyword analysis, topical maps and hierarchical message maps
Coordinate cross-departmental SEO roadmaps involving Development, Content & Design teams

Senior SEO Manager | Blue Interactive Agency | Ft Lauderdale | Mar 2022 – Apr 2024

In charge of the SEO Department, Managing all Agency’s Client Websites Portfolio (25-30 websites)
Direct creation & execution of SEO-SXO Strategies & Campaigns
Assigning Tasks & Facilitating Communication among several Departments in order to Accomplish Client’s Goals
Important role in Agency’s Clients Retention

SEO Specialist | Wizard Digital (Hybrid-Contract) June 2021 – Feb 2022

– Working with web developers, content writers, and existing SEO team to generate strong organic search results for our clients
– Performing search engine optimization tasks on WordPress, Shopify, Yoast, SEMrush, Moz, Raven Tools, Web CEO, Google Analytics, Google Search Console

– Work within Magento, WooCommerce, BigCommerce, or other e-commerce
– Coordinate efforts as needed with vendors, employees, and contractors to ensure projects are completed accurately, on time, on budget, and achieving our clients’ goals – Execute marketing strategies agreed upon between our CEO and the client
– Create, maintain and organize monthly reporting for clients while updating them proactively twice a month or more while identifying case study collateral
– Coordinate with Internal or External partners as needed.

SEO tools:

WordPress (Yoast, RankMath, All-In-One , etc)/ SEMrush / Keyword.com/ Ahrefs / MOZ / SpyFu / Raven / WordFinder/ Majestic/ Google Search Console/ Google Ads / Google My Business/ Google Data Studio

HOSPITALITY:

Ratetiger Suite Channel Manager software/ Dingus Booking Center Channel Manager Software

ECOMMERCE:

OTA INSIGHT/BEONPRICE/ BAZAAR.

DESIGN:

CorelDraw X6, X7, X8+ / SketchBook Pro/ Photoshop/ Adobe Illustrator

OTHERS: Microsoft, (Microsoft Word, Excel, Publisher, Microsoft Powerpoint) & Mac / IceVerify/ Five9 Dialer

MARKETING: Textedly/ Calling Metrics/ Birdeye

– Languages spoken: English & Spanish

Marketing Assistant | Home Improvement Company| April – August 2021 (Remote)

In charge of the company’s account on Listing Sites. Keep Sites up to date with company’s photos, projects, description. Managing Campaigns Performances on Yelp, Houzz, Angi, Google My Business, HomeAdvisor.

SEO Specialist & Strategist Consultant. Local SEO & Keywords Strategy (Website, Listings & Social Media Content) – Project Management: Integration and Onboarding of Five9 dialer for company’s Call Center. Monitoring performance of Inbound call Campaigns of Online, Call Tracking and Offline platforms marketing strategies (Facebook, Instagram, SMS Marketing, Email Blasts) Make monthly Presentations for CEO of strategies and results. – In charge and supervising with the Designers team the creation and printing of promotional materials according to the company’s brand.
Execute any project given by the Marketing Director.

Ecommerce & Revenue Analyst | Be Live Resorts | March 2018 – September 2021 (3yrs)

– Responsible for online sales for 7 hotels and 3 markets (Cuba, Mexico and Dominican Republic). Worked along with the e-commerce department, all the online points of sales, analyze and seek for the better strategies on the online market.
– Coordination with the Revenue Management team, proposal of actions, offers and sales campaigns by accounts. – Supervise and ensure the correct distribution of rates, offers, conditions and contents (photos and descriptions) in the distribution channels for hotels under responsibility.
– Follow-up on online positioning regarding hotel reviews; development of strategies that allow a constant improvement of the ranking.

Sales & Marketing Manager | Viva Wyndham | March 2013 – February 2018 (5yrs)

– Work closely with the Sales Director by increasing 20% sales against yearly goals. (3.5 million) • Working with 8 All-inclusive Resorts in marketing and sales in conjunction with Wyndham Hotel Group.
– Responsible for online sales for eight hotels and three markets (Dominican Republic,

Bahamas and México). Work along with the E-commerce department, all the online points of sales, analyze and seek for the better strategies on the online market. Responsible for the strategies and online marketing plans, inventory and rates on the major online travel agencies, highlighting the 8 hotels revenue management opportunities.

– Analyze and monitor the most relevant OTAs and follow-up on online positioning regarding hotel reviews; development of strategies that allow a constant improvement of the ranking.

– Represented the Company as BDM in Trade Shows (USA & Canada) 2015 – 2017